Case Study: How We Ranked an Austin Builder on Page #1 of Google in Just 2 Days

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SEO Case Study

Note: This Podcast episode was generated by AI using Google’s Notebook LM

This case study highlights the work performed by AZ Web Design Studios for Bill Taute Homes, a home builder in Austin, Texas looking to improve their online visibility and lead generation. 

Focusing on core strategies like website optimization, SEO, and content creation, this project showcases how even small businesses can achieve significant results with a targeted, strategic approach.

The Challenge

Bill Taute Homes needed to increase online visibility and attract new leads, but the existing website lacked optimized service pages and a proper content structure. 

Bill was hesitant to invest in a full SEO campaign and sought a strategy that delivered quick, tangible results without a long-term commitment.

Key Strategies

1. Website Optimization

One of the key issues identified by Josiah, the lead strategist at AZ Web Design Studios, was the absence of dedicated service pages. This gap prevented Bill Taute Homes from ranking for targeted keywords. 

The first step was to create service pages for each offering, optimizing them for search engines even without a complete SEO campaign.

2. Keyword Research & Content Creation

In-depth competitor analysis and keyword research guided the content creation process.

This research focused on identifying keywords with lower competition, particularly for niche services such as custom barns and ADU homes

The content for each service page was carefully crafted to include keywords in the headings, body, and image alt-text.

3. Technical Improvements

The website’s structure needed updating. Josiah’s team designed a new custom WordPress template using Elementor, enabling easier content updates and an improved layout. 

This allowed for a more user-friendly experience and enhanced SEO functionality.

4. Addressing Client Concerns

When Bill raised concerns about the length of the content, Josiah explained its SEO benefits. 

Long-form content improves search rankings by covering topics in-depth and addressing user queries. 

To maintain user engagement, multiple call-to-action buttons were strategically placed throughout the pages.

5. On-Page SEO & Indexing

To enhance visibility, AZ Web Design Studios implemented on-page SEO techniques like cross-linking service pages and featuring them prominently on the homepage. 

In addition, sitemaps were manually submitted to Google to ensure fast indexing and improved search ranking for the new pages.

Results

Within two days of publishing the new service pages, two niche services—custom barns and ADU homes—achieved first-page rankings on Google for targeted keywords. 

This rapid success demonstrated the effectiveness of focusing on less competitive services with tailored content and SEO optimization.

  • Quick Impact: Immediate improvements were seen within days, validating the decision to focus on niche services.
  • Targeted Approach: By optimizing for specific services, the business saw fast results without needing a full-scale SEO campaign.
  • Client Satisfaction: Bill appreciated the tangible, early results and began considering a longer-term SEO strategy.

Key Takeaways

SEO for Small Businesses

Small businesses can achieve notable results with strategic SEO, even without an extensive campaign. This project exemplifies how local businesses can leverage SEO for higher visibility, particularly for niche services.

Content is King

High-quality, detailed, and keyword-focused content is essential for search engine rankings and attracting potential customers. Content that answers audience questions thoroughly increases engagement and boosts ranking potential.

Understanding Client Needs

Tailoring strategies to specific client goals ensures success. For Bill Taute Homes, the focus was on driving new leads for niche services like custom barns and ADU homes. Addressing services with less competition proved crucial for early results.

Conclusion

This project illustrates how a strategic, targeted approach to website optimization and content creation can yield impressive results, even without a full SEO campaign. 

By focusing on niche services and delivering high-quality content, we helped our client achieve first-page rankings within days, setting the stage for future growth. 

This success lays the groundwork for further investment in ongoing SEO services, which would ensure long-term growth and dominance in the online space.

Let’s Boost Your Ranking

If your business is ready to improve online visibility and rank higher in search engines, contact AZ Web Design Studios today. 

Let us help you take the first step toward lasting success!